YouTube is a living, breathing entity that is always changing and evolving. The days of amusing cat videos and dogs on skateboards are long gone. Today, YouTube is also a marketing platform.

YouTube receives over 1 billion hours of video per day, which is more than Netflix and Facebook combined.

But wait, there's more... Youtube is used by 62% of businesses to post video content, which is insane!

That's totally insane for you because YouTube can be a very effective business tool when used correctly. However, you'll need more free YouTube views to increase your sales.

If you have your Youtube video but it’s not getting more views, here are some things you can do. This post will teach you 10 techniques to increase your YouTube views, establish your brand, and increase your sales.

Create Compelling Content

If your videos aren't good, it doesn't matter how many hacks or adverts you employ. So, how can you make captivating YouTube material that gets more views? Creating 'how-to' videos is one of the most effective methods.

Simply figure out what your ideal customers want to know and make films that address their concerns. Is this something that works? Yes, absolutely. Graham Cochrane, a YouTube creator who focuses on how-to videos, has amassed 51 million YouTube views.

Cochrane gets video ideas from his social media comments. If it doesn't work, he asks his friends and followers what they want him to make films about.

Isn't it simple?

"An incredible thing occurs when you start asking people what they need and want and then go out and provide it for them," Cochrane remarked. Bottom line: Creating engaging content that constantly solves or meets the needs of your target customers. It's the best method to build a devoted fan base and increase your YouTube views.

Encourage viewers to subscribe

As the saying goes, “Your best new customers are your old customers". To put it another way, keeping consumers can be a great method to expand your business. The same may be said about YouTube views.

As a result, one of the simplest ways to raise your YouTube views is to urge your current viewers to subscribe, as adding subscribers will increase the number of views on each new video you post. How do you persuade people to sign up for your newsletter? The simplest method is to simply ask at the start and finish of each video!

However, don't simply request that visitors subscribe to your YouTube channel. After they've clicked 'Subscribe,' make sure to remind them to switch on the notification bell.

Once a viewer has subscribed, they will be notified whenever you post a new video. To acquire more free YouTube views, you'll need to increase your subscriber count, so start urging your fans to do so now!

Create playlists to ensure that people are watching.

According to YouTube's data, "top-performing companies on YouTube create and promote twice as many playlists as the bottom 25%."

Why are playlists so effective? Auto-play. When videos keep playing, it takes a lot of work to shift your attention away from them. As a matter of fact, there is a cognitive bias at work known as “loss aversion”.

The agony of losing something is twice as awful as the joy of acquiring something similar, according to loss aversion. People will work twice as hard to keep $100 than they will to obtain $100, according to loss aversion. Loss aversion is used by auto-play to reframe the circumstance.

The best way to create a Youtube playlist is to go to each video you like to add and then click on the plus beneath the video. You can create a new playlist or add to an existing playlist.

4) Add a watermark to your videos

Watermarks promote your channel across all of your videos, allowing you to get more followers and free YouTube views. A watermark is essentially an image that you can configure to appear on all of your videos – most firms use their logo as their watermark. When a viewer holds their mouse over a watermark, it asks them to subscribe.

5) Ensure that your videos are embed enabled

Even though you have created an amazing video, if you have not embedded the video, you have made a big mistake. What’s the point if people cannot share it on their personal websites or blogs?

Allow viewers to embed your videos on their websites and blogs effectively to get new audiences and more views on Youtube.

6) Promote your videos on other channels

If you have followers on other social media platforms, let them know when you release a new YouTube video. A brief teaser video is a smart method to do this. For instance, you might make a one-minute teaser for a new YouTube video and then share it on Facebook with a link to the entire video on your YouTube channel.

7) Know the importance of “Watch Time”.

YouTube's algorithm is referred to as a "search and discovery system" by the company. The algorithm regulates which videos are to be shown.

• On the home page
• Suggested Videos
• In search results
• Under the Subscriptions tab.
• Through notifications created by viewers

Furthermore, the algorithm affects entire YouTube channels as well as individual videos. The YouTube algorithm is complicated, but the most important thing to know is that it is greatly influenced by 'Watch Time.' According to Youtube, "Every video posted — as well as every channel on YouTube — is 'ranked' by watch time".

8) Build a community

YouTube isn't merely a search engine for videos. It is also a social media platform. To gain more views on YouTube, treat it like any other social media platform. To put it another way, it's not enough to simply release films on a regular basis; you also need to actively reach your customers.

How? The most effective method is to simply respond to comments, especially if someone asks a straight question. Because if viewers know they'll get a response, they'll be more likely to leave a comment. It only takes a second, and you can do it while you're looking for new video ideas in your comments.

9) Create compelling thumbnail images

A thumbnail is a preview image for a video. If you want to gain more free YouTube views, this small graphic is crucial. You can select one of the auto-generated thumbnail images when uploading a video.

Don’t. Make and submit your own original thumbnail image instead. They're used in 90% of the top-performing videos on YouTube, according to YouTube, and with good reason.

10) Optimize your video titles

YouTube is a type of internet search engine. As a result, search engine optimization (SEO) is important.

When selecting videos for search results, YouTube's algorithm considers a number of factors. Additionally, the platform offers a variety of options for optimizing your channel and videos, such as video file names, titles, descriptions, and tags.

As a result, include as much information as you can. You must also know the keywords for which you want your videos and channel to rank.

To summarize

Then, do everything you can to improve your content and channel, as well as promote it through other channels.

Finally, become active in your specialized community and cultivate relationships with your audience!